Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors. An easy-to-set-up, conversion-optimized, highly customized landing page can be a valuable asset to any white paper marketing campaign.
Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Make your white paper marketing message easy to read. For hoteliers, this can be anything from vacation photos on Instagram with a geo-located tag to reviews on a multitude of social media and OTA websites.
Pinterest for Hotels Help travelers find inspiration and a new favorite hotel. In this white paper, we detail three travel trends that you need to incorporate into your hotel marketing.
Avoid long sentences and paragraphs. Note — even though our focus today is on white paper marketing, a lot of the strategies and techniques we will discuss apply to other content marketing tools like video, webinars and e-books. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Call Out Culture How to respond when travelers call out your hotel online. Explore the response to new developments, continuing trends and the market.
To stand out and succeed, you need to use solid copywriting and effective content marketing techniques. In this e-guide, discover expert tips for a strong WCM system strategy.
In this white paper, we will share tips on how to use review sentiment reporting to gain insights about your property. If you want to cut through the B2B marketing clutter, if you want to get and keep his attention, if you want to have the best opportunity possible to convert him from a reader into a buyer, focus your message primarily on him his problem, his needs, his wants and your solutions for him not on your product.
That content goes a long way in inspiring their friends and followers who are deciding where to travel next. Following these steps will help you gain a huge advantage over many, maybe all of your competitors.
When a customer feels like they have been wronged by a company, they used to only be able to tell others about this through word of mouth.
ContextAds is a targeted advertising program designed for the Linden Lab Second Life virtual community. In addition to helpful information about how travelers are interacting with destinations and other travelers online, learn how you can use this to your advantage to get ahead of the competition and be a part of travel decisions.
Frustrated customers, lower satisfaction, declining loyalty and plummeting sales are potential consequences of a poor online experience. We look at the latest research in the home-sharing economy to find out why people choose rentals and how you can entice them back to your hotel. In this expert e-guide, find five must-see steps that will help your organization enable Web content management WCM success.
Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.
But once your website goes live, how do you ensure it leads to more reservations?WHITE PAPER: Explore how you can measure the success of your online marketing initiatives with software-as-a-service (SaaS).
Leverage the flexibility and ease of SaaS to handle your Websites effortlessly and generate true ROI. This special white paper, which is chock-full of information and insights for digital marketers, is made available to all Mobile & Digital Community members on behalf of.
Free White Papers, Top Internet Marketing White Papers - Get Access to Top Internet Marketing white papers provided by Ignite Visibility Internet Marketing. White paper on marketing communications in China Trends in The marketing communications market in China is undergoing a huge transformation.
Internet, social media and the rise of information technology have generated a disruptive influence, and traditional media no longer has the dominant discourse due to the reshaping of the traditional. Aug 05, · A white paper is a one-to five-page document that describes a given problem and proposes a specific solution to the problem.
It’s commonly used in government and corporate settings. A typical white paper might list ways to meet a client's marketing 93%(74).
Apr 04, · 5 Keys to do White Paper Marketing the Right Way. A white paper in marketing can be a valuable content marketing tool. But many well-intentioned yet misinformed marketers regularly publish white papers (and a slew of other marketing content pieces) that are almost guaranteed NOT to succeed at generating leads.5/5.Download